At IMPACT CASA, we create marketing strategies and campaigns that are driven by data, powered by creativity, and aligned with your business goals.
We help you attract the right audience, communicate clearly, and turn attention into action.
Why Choose IMPACT CASA for Marketing?
- Strategic, Not Random: Every campaign is built on a clear understanding of your brand, audience, and objectives.
- Integrated Approach: We align online and offline marketing with your IT, design, and business strategy.
- Data-Driven Decisions: We measure what matters and optimize based on real performance, not assumptions.
- Brand & Performance Together: We build brand trust and visibility while also focusing on leads, sales, and measurable results.
Our Marketing Services
Marketing Strategy & Planning
We start with a solid strategy so that every effort you invest in marketing has a clear purpose and target.
What we do:
- Brand and market positioning
- Target audience and customer persona definition
- Competitor and market analysis
- Annual/quarterly marketing plans and budgets
You get:
- A clear, realistic marketing roadmap
- Defined priorities, channels, and KPIs
- Alignment between management, sales, and marketing teams
Digital Marketing Campaigns
We design and manage digital campaigns that reach your audience where they spend their time.
Services include:
- Social media advertising (Facebook, Instagram, LinkedIn, etc.)
- Search engine marketing (e.g. Google Ads)
- Display and retargeting campaigns
- Lead generation campaigns for products, services, or events
Our focus:
- Clear objectives (awareness, leads, sales, registrations, etc.)
- Strong creatives and messages tailored to your audience
- Continuous monitoring, testing, and optimization
Social Media Management
We help you build a strong, consistent presence on social media that reflects your brand and engages your community.
What we offer:
- Social media strategy and content calendar
- Copywriting and creative content (posts, stories, reels ideas)
- Graphic design for social media templates and visuals
- Page and community management (posting schedules, engagement, basic responses)
- Monthly performance reports and insights
Benefits:
- Professional, consistent brand image
- Increased engagement and follower growth
- More inquiries and traffic from social channels
Content Marketing & Copywriting
Great marketing needs great content. We create content that educates, convinces, and converts.
We create:
- Website and landing page copy
- Blog articles and thought leadership pieces
- Email newsletters and automated sequences
- Company profiles, product/service descriptions, and brochures
- Scripts for explainer videos or presentations
Content goals:
- Explain your value clearly
- Build trust and authority
- Support SEO and lead generation
Campaign Analytics & Optimization
We don’t just launch campaigns, we study them. We track, analyze, and improve.
What we track:
- Reach, impressions, and engagement
- Clicks, leads, and conversion rates
- Cost per result (e.g. per lead, per sale)
- Audience behavior and best-performing content
What you get:
- Clear, understandable reports
- Practical recommendations for improvement
- Ongoing refinement of strategies and creatives
Our Marketing Process
- Discovery & Audit: We review your brand, current marketing efforts, and goals.
- Strategy & Planning: We define target audiences, channels, messages, and KPIs.
- Content & Creative Development: Our team prepares copy, designs, and campaign assets.
- Execution & Management: We launch, manage, and monitor campaigns and content.
- Reporting & Optimization: We share results, insights, and next steps – then refine to improve performance.